For Revenue’s Sake, Make Website Performance a New Year’s Resolution

As web pages get more complex each year, keeping response time in mind becomes more critical. It's a fact that slow load times drive up bounce rates and turn visitors off brands. Pretty websites with lots of images are attractive, but if the pages don't load fast enough, few will hang around to click or buy. SmartBear recently conducted a study that found that 57 percent of travel website users will abandon a site after just three seconds — not good news with the average benchmark for response time this month among our retailers at 4.4349 seconds.