A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
The Early Years
From patches, manuals and T-shirts, Yager expanded his inventory to include Corvette jackets, jewelry and drinking glasses. Calling his fledgling company Mid America Enterprises, he created his first sales flier by cutting and pasting images himself, and using primitive equipment for the copying.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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