A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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“The garage is the last room in the house that’s ripe for architects and interior designers,” Yager says. “Look at it this way: A Corvette or a classic car is that family’s Picasso.”
Giving Back
After 20 years in the business and a seemingly endless series of car shows, Yager decided to throw a thank-you party and invited all his customers to Effingham. He offered free food and T-shirts. About 1,200 people showed up, bringing with them 300 Corvettes. For Yager, it was like having a bunch of friends to a cookout in his own backyard.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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