A Road to Success

At age 20, Yager bought a 1967 Corvette and was hooked for life. In 1974, with no experience and no business plan, he sweet-talked a banker out of $500 to buy a few owner’s manuals, 500 patches and some Corvette T-shirts that he intended to sell at local club events and swap meets. “I had no idea what 500 patches looked like,” he says, “and I vowed to myself that if I ever sell all of these, I will never buy this many again.”