A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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After a series of customer surveys, they discovered that few people knew the brands were connected. Yager ordered promotional pieces from his various businesses — every touchpoint and every message — to be tacked up on a wall for comparison purposes.
“Each piece was well executed, but the collection had no continuity,” he recalls. “They were all different. It was like a collage.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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