A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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At that time, the Polk automobile registration lists were available, so it was possible to see actual numbers (e.g., makes, models and years). After looking over Jeep, Harley-Davidson, MG and Mustang, among others, they settled on the VW Beetle. Designed by the legendary Ferdinand Porsche and born in Nazi Germany in the 1930s, the Beetle arrived in the United States in 1950 and took the country by storm. It was inexpensive and went forever on a gallon of gasoline. And most owners were (and still are) nuts about them.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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