A Road to Success

Getting the Word Out

Since the beginning, Yager has placed small corporate ads in magazines to generate interest and prospects. When using print media, catalogers can run ads that offer to send a catalog or ads that sell an individual item, which then is shipped with a catalog. The 1974 ad (above) by the fledgling direct marketer in his first year of business ran in a new magazine out of Atlanta called Vette Vues. It created awareness but offered no products.