A Road to Success

“I don’t pretend to know whether a customer is a Sunday driver or a race driver,” Yager says. “My job is to help each owner enjoy his or her car in their own way. As I tell people, I’m not in the catalog business, and I’m not in the automotive aftermarket business. I’m in the entertainment business.” In fact, each catalog is titled, “Corvette Entertainment,” and his corporate slogan fits all comers: “Pursue your passion for Corvette here.”