A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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What do Corvette owners buy from Yager? Mid America Motorworks customers put 78 percent of their purchases on the car and the remaining 22 percent on themselves, Yager says. While a tiny percentage of Mid America Motorworks’ orders are from repair shops, the lion’s share of customers are serious, do-it-yourselfers who love working on their cars.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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