A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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Instead, the company offers the market three separate catalogs:
1953-82 — classics;
1984-96 — C4; and
1997-2004 — C5.
Many of the pages are the same, especially those offering Vette-related lifestyle items such as clothing, jewelry, wallets, patches, golf balls, limited-edition art, luggage, bath towels and Corvette-shaped cookies that can be described as animal crackers for grown-ups.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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