A Road to Success
For the past 30 years, Mid America Motorworks has been forging a road to success
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Denny Hatch
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From 1953 to early 2004, General Motors produced five Corvette models, C1 through C5. The C6 model, with a top speed of 186 mph, arrived in late 2004 as a 2005 model. It would be marketing madness to send a catalog offering parts for the engine, exhaust, brakes and interior decor of a 2004 Corvette to the owner of the 1958 C1 model, especially when Yager knows precisely which car each of his customers drives.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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