Digital Signage: How Digital Signage Can Make Brands Memorable
For this 
medium 
to work, 
it must be 
interactive 
and leave 
an emotional 
connection with 
viewers


Augmented reality (AR) technology blurs the line between the virtual world and the real world by integrating real-time, interactive 3-D graphics into a live video stream. AR effectively turns viewers from passive spectators to engaged participants, enabling individuals to manipulate a world that only appears "real."
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