Digital Signage: How Digital Signage Can Make Brands Memorable

Ironically, what was initially compelling about digital signage – color and movement – is losing whatever impact it had the more pervasive the technology becomes. One-way communication simply doesn't cut it any more. The industry needs to move from monologue to dialogue, and give consumers something back. Multisensory experiences are within reach for consumers, and there's no reason why digital signage should be tethered to a 2-D, 20th century model.