Digital Signage: How Digital Signage Can Make Brands Memorable

What's the problem? Figuratively speaking, digital signage is playing with one hand tied behind its back. To be engaging and effective, digital signage must be interactive. Anything less and advertisers could do just as well splashing their messages on the side of a bus. Most digital signage is flat and uninspiring; it doesn't make a visceral or emotional connection with viewers.