Digital Signage: How Digital Signage Can Make Brands Memorable
For this 
medium 
to work, 
it must be 
interactive 
and leave 
an emotional 
connection with 
viewers


Regrettably, when stripped of the glitz and the novelty, today's digital signage isn't all that far removed from yesterday's static billboards. Youthful as this new medium is, digital signage hasn't come close to achieving its full potential, and it's not yet serving the advertising community or consumers.
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