Digital Signage: How Digital Signage Can Make Brands Memorable
For this 
medium 
to work, 
it must be 
interactive 
and leave 
an emotional 
connection with 
viewers


Just look at the success of the iPhone, iPad and products like them (proof that a display doesn't have to be large to be effective). To deliver on its promise, digital signage must become experiential, and as a result, unforgettable.
Mike Schaiman is co-founder and managing partner of display technology company Helios Interactive Technologies (schaiman@ heliosinteractive.com).
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