Digital Signage: How Digital Signage Can Make Brands Memorable

What matters is the retention rate, the nature and level of engagement, and how advertisers can hold consumers longer, communicate messages more effectively, and fully immerse them in their brands. The rules are simple: Attract. Engage. Remember. Digital signage must attract customers' attention, engage them in an experience and have them remember that experience long after it's occurred. Tell me something and I forget it. Show me something and I understand it. Involve me with something and I remember it. Interactivity simply works better.