Control Direct Selling Expenses
For the long-term viability of your catalog company, manage by ratios.
These are just a few of the ways you can reduce your direct selling expenses.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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