Control Direct Selling Expenses
For the long-term viability of your catalog company, manage by ratios.
In terms of direct selling expense to net sales ratio, it will be different for a consumer catalog company than for a business-to-business (b-to-b) firm. A typical ratio for a consumer cataloger is 25 to 30 percent, while for a b-to-b company it’s 18 to 20 percent.
- Companies:
- Lett Direct Inc.
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