Control Direct Selling Expenses
For the long-term viability of your catalog company, manage by ratios.
| Expense Category | Percent to Total Expenses |
Ratio to Net Sales, Consumer |
Ratio to Net Sales, B-to-B |
| Catalog creative expenses | 6.15% | 1.75% | 1.5% |
| Printing and paper | 38.6% | 11.55% | 8% |
| Ink-jet addressing, mailing | 1.8% | 0.85% | 0.75% |
| Order forms | 2.5% | 0.6% | 0.5% |
| Postage | 40% | 10% | 7% |
- Companies:
- Lett Direct Inc.
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