Control Direct Selling Expenses
For the long-term viability of your catalog company, manage by ratios.
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Let’s look at what direct selling expenses should be as a percentage of net sales. We also want to understand the percentage each of these line-item expenses has to the other. On the chart “Direct Selling Expenses,” you’ll see that printing, paper and postage account for about 80 percent of all direct selling expenses.
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- Companies:
- Lett Direct Inc.
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