Control Direct Selling Expenses
For the long-term viability of your catalog company, manage by ratios.
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Direct selling expenses also can include: space advertising; alternative/insert media; and Internet marketing.
Group these expenses together on your income statement. They shouldn’t be included with all other operating expenses. Track these expenses and key ratios to net sales just like you monitor your cost-of-goods-sold percentage every month. If you don’t set up your income statement properly, it’ll be extremely difficult to monitor this critical ratio.
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- Companies:
- Lett Direct Inc.
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