Foodservice equipment supplier Edward Don & Co. employs a targeted marketing strategy that helps it deliver the right message to the right person at the right time.

By Alicia Orr Suman

Don was able to shave a few dollars off of its own printing costs by working with its printers to use slow times in their schedules, such as in July, Baiden notes.

3. Paper savings: Says Baiden, “I’m always looking at paper options, many of which are coming from overseas.” But she’s learned it’s worthwhile to work closely with your printer on paper options, too. “Last year our printer found us an outstanding paper buy at a mill where it had been made for a customer who went out of business. It was priced extremely competitively and suited my needs.”