Foodservice equipment supplier Edward Don & Co. employs a targeted marketing strategy that helps it deliver the right message to the right person at the right time.

By Alicia Orr Suman

Adds Jeff Powell, marketing and promotions manager, “It saves an incredible amount of time and space. For a long time, we filed every shot we used mounted on cardboard. Just the act of searching out photos for a small flyer could take hours.”

2. Changed the printing schedule: Another innovative cost-savings tactic implemented in the past year entailed doing some of its non-time-sensitive catalog printing in its printers’ off-season months.