Foodservice equipment supplier Edward Don & Co. employs a targeted marketing strategy that helps it deliver the right message to the right person at the right time.

By Alicia Orr Suman

Design on a Dime: Cost-saving Moves

To enable it to be creative with its catalogs, the marketing staff at Edward Don & Co. always is looking for ways to save money, but without sacrificing quality. Following are some of the steps taken.

1. Gone digital: A recent move to digital photography is saving the company about 40 percent on photo production costs. That change occurred in two stages beginning in 2002.