Divide & Conquer: Focus on B-to-B Creative
Foodservice equipment supplier Edward Don & Co. employs a targeted marketing strategy that helps it deliver the right message to the right person at the right time.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Design on a Dime: Cost-saving Moves
To enable it to be creative with its catalogs, the marketing staff at Edward Don & Co. always is looking for ways to save money, but without sacrificing quality. Following are some of the steps taken.
1. Gone digital: A recent move to digital photography is saving the company about 40 percent on photo production costs. That change occurred in two stages beginning in 2002.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 AllNext »
0 Comments
View Comments
Related Content
Comments