Divide & Conquer: Focus on B-to-B Creative
Foodservice equipment supplier Edward Don & Co. employs a targeted marketing strategy that helps it deliver the right message to the right person at the right time.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Instead of having just one catalog mailed to an address, as many as five catalogs may eventually get mailed to a major account site, says Baiden. “We may look at sending catalogs to different people with ordering responsibility in a large customer site like a hotel or university.”
According to Baiden, this mailing strategy could help Don reach more management and buyer levels within its existing accounts, thereby achieving its deeper account penetration goal.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 AllNext »
0 Comments
View Comments
Related Content
Comments