On the Web: An E-Commerce Holiday Checklist, Part 1

Want to get the biggest bang for your buck out of user reviews? Organize them by importance. A lot of companies organize their reviews by date, and that's unfortunate. Reviews typically work a lot better when they're prioritized by significance. What's a good formula? Put one fantastic (e.g., five-star review) and one not-so-great (e.g., one-star review) review at the top. On another note, don't delete or hide negative reviews; respond to them. This is something a lot of companies forget. If it's your site, you can — and should — respond to as many reviews as is appropriate.