On the Web: An E-Commerce Holiday Checklist, Part 1

Reviews
If you don't have a review program, now is the perfect time to get one. There are a lot of companies (from PowerReviews to Bazaarvoice) that handle reviews well. Remember, if you're going to commit to a review program, you need to work it. Develop solicitation emails and tools on your site to get your customers to rate and review their purchases. Using midis and catfishes — i.e., pop-up windows that appear in the middle of the screen or straight across the bottom of the screen, respectively — after a purchase can be really effective at capturing reviews.