On the Web: An E-Commerce Holiday Checklist, Part 1

Instigated Chat
Late summer or early fall is a great time to test the waters of instigated chat if you haven't done so already. Start on your shopping cart and lead form pages, then move on to search results and top exit pages. It may take a while for you to get live chat down pat, so keep playing with it until you get it to work. It will work, but it often takes time to perfect your technique.