On the Web: An E-Commerce Holiday Checklist, Part 1

Take a quick look at your top navigational bar to make sure that the right items are being emphasized. If you're getting a lot of traffic in a particular area (e.g., clearance, sale, overstock), consider making it stand out more with either a bigger or different colored tab.

Navigation is one of the biggest determinants of your online success. Do a quick elimination of all the unnecessary/irrelevant items that have been added to your site (especially to your top and left-hand navigational bars) along the way. Online retailers tend to muck up their top header with all sorts of customer service elements when all they really want is orders. Don't list everything you sell and the kitchen sink in the left-hand navigation. Only half of those links ever get clicked on anyway. Do a quick cleanup.