Focus With Your Social Media Marketing

Building your own branded community also lets you target a variety of uses, like executive blogs, discussions specifically to support your product, places for customers to share product ideas, and even collaboration among vendors and partners in secure areas.

That’s a big step for most, and certainly requires more planning and expense, but it's worth the effort. Compared to the expense and transition direct marketers went through to embrace e-commerce, this is a walk in the park. And remember, your friends will be by your side.