Focus With Your Social Media Marketing

The second reason for consumers to fall in love with social media is “friends.” The ability to easily publish has created so much content that we need to be able to filter that content by “people we know.” Both Facebook and Twitter are built on this concept. In the case of Facebook, you're presented with a stream of news and photos shared by friends. With Twitter, the terms are “following” and “followers.” You can argue the trivial nature of the content, but you get to pick who your friends are.