Title Nine Sports Shares Their Strategies

CS: Your catalog uses real-life models; the copy is written in a respectful but casual manner; and your on-hold message for your call center features your own voice in a friendly tone. How do you maintain that sense of authenticity throughout your corporate culture?
Park: We have on staff eight national champions of various sports. We all value the same things: hard work, accomplishment and the value of teamwork. We look for people who’ve played team sports, although it’s certainly not a prerequisite to work here. But all of our top managers played team sports, which teach you how to work for the good of the team.