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Also, each of us works in returns processing for a set time period during crunch times—even me. I think other catalogers would be shocked at how much they can learn from this exercise. Like all catalogers, we get some things returned for individual reasons, but sometimes we get a high percentage of one item returned. It’s very revealing what you can learn from this. It may be a problem in the product, the creative, operations or something else. I think all catalogers should work in their returns for a while each week.
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- Companies:
- Title Nine
Reported Donna Loyle
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