Title Nine Sports Shares Their Strategies

Founded 13 years ago by Missy Park, a former Yale athlete, the catalog sells products ranging from sports bras to hiking boots. Park married her twin passions for sports and merchandising to create a company whose business serves the needs of woman athletes of all levels. Her unwavering focus on product fit and quality has earned her legions of faithful customers. Park, who not only runs her 100-employee company but also is raising two small children, was hard to catch up with; but once we did, she offered some valuable tips on finding high-quality products, maintaining authenticity in her corporate culture and much more.