Title Nine Sports Shares Their Strategies

We sponsor this not for the publicity, but because it’s cool and fun for everyone. I love business, and profit is important. The profits enable us to sponsor this league. We do it because, yes, it’s good for business, these are future customers, but because this is what we do. We don’t just write checks. We have no line item in our budget for these community activities. I don’t even know how much we spend on these initiatives. We do it because it’s the right thing to do, and because we truly love it.