Title Nine Sports Shares Their Strategies

Named after the landmark federal legislation that prohibits gender discrimination in schools and their sports programs, the Title Nine Sports catalog markets high-quality women’s fitness wear in a refreshingly casual and authentic manner.

From the use of real-life models to the founder’s own down-home voice in the call center’s on-hold messages, this Emeryville, CA-based catalog takes a respectful but no-nonsense approach to marketing its high-quality apparel to women.