Title Nine Sports Shares Their Strategies

CS: As a multichannel retailer, what percentage of sales do each of your channels represent?
Park: We don’t separate Web sales from catalog sales. Our site is like a fax machine to us; it’s just another way for customers to order. We have a nice Web site, but we didn’t spend a ton of money on it. During the holidays, about 50 percent of our business came through the Web, mostly from husbands buying for their wives. But after the holidays, when women buy for themselves, that number drops sharply. The site is not a separate business unit for us. The catalog drives the Web site. And our two retail stores account for less than 5 percent of company revenues.