Title Nine Sports Shares Their Strategies

CS: How do customers like this?
Park: We get many letters of praise on this. They see that our models are not perfectly buff personal trainers with 4 percent body fat. Rather, they are real women, with jobs and kids, and they love fitness and sports.

CS: Switching gears, what has been your company’s revenue growth in the last few years?
Park: In 2000 our sales grew 30 percent over 1999. Frankly, that was too much and too fast. In 2001 we projected to remain flat, and we were. This year, we’re projecting 15- to 20-percent growth, which is more reasonable for us.