Title Nine Sports Shares Their Strategies

We try to have fun, too. We play basketball with one another at lunch, for example. These things foster that sense of authenticity, which is genuine.

CS: When and why did you start using real-life models?
Park: We’ve always used real-life models. I had no money when I started, but I knew a lot of women who were fit athletes and who looked as good as anyone else. These women make it fun to go to photo shoots. They have real-life stories. They’re athletes with jobs—for example, a California doctor who runs three times a week, or a Hawaiian wedding planner who mountain bikes.