Title Nine Sports Shares Their Strategies

At a Glance
Catalog: Title Nine Sports
Headquarters: Emeryville, CA
Merchandise: Women’s fitness wear
Company founded: 1989
Best-selling items: sports bras account for 30 percent of sales
Target demographic: 30- to 50-year-old women who work outside of the home and participate in sports or fitness.
Title Nine Sports uses sports photographers to capture real-life models—career women who happen to love sports and fitness—showcasing merchandise.