VWR International: Synergy in Action

With 250,000 customers worldwide and 5,000 suppliers, VWR breaks all the rules of current catalog marketing and harks back to the 19th-century model devised by Sears and Montgomery Ward—with a lot of help from a large sales force, more than 400 customer contact reps, space advertising, the Web and a sanity-saving content management system from Pindar Systems.