VWR International: Synergy in Action
Focus On: Marketing Operations
In 1966, the Van Waters and Rogers Co. merged with Union Pacific to form VWR United Corp. In 1970, Will Scientific was acquired, which led to the creation of VWR Scientific. Since 1999, VWR has been a wholly owned subsidiary of Merck KGaA, Darmstadt, Germany. It was renamed VWR International in 2001. —D.H.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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