VWR International: Synergy in Action
Focus On: Marketing Operations
About VWR International
Headquarters: West Chester, PA
Type of products sold: Scientific supplies, equipment and chemicals
Annual sales: $2.5 billion
Associates: 6,000
Customers: 250,000 worldwide
Suppliers: 5,000
Distribution space: 2.673 million square feet
Catalog pages: 2,600, hard-cover
Number of SKUs: 46,000+
Catalog printer: R.R. Donnelley
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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