VWR International: Synergy in Action
Focus On: Marketing Operations
At the same time, a serious effort is made to retrieve undelivered books. A typical paper catalog that’s gone through the postal system twice—out and back—is too dog-eared to mail again. But the VWR hardcover book travels in a protective carton, so it will be in mint condition wherever it arrives. A total of 325,000 copies are printed in six versions, with 255,000 earmarked for the United States.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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