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Denny Hatch
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The task of Gualtieri’s team is to coordinate the shipping of catalogs with the reps’ travel schedules, a logistical challenge when you have hundreds of reps and 125,000 customers in North American alone. In their travels, sales reps often are accompanied by specialists who apprise customers of new developments and help them make correct marketing decisions in areas such as life science, safety, furniture, chemicals and more. All of this adds up to extremely effective customer care.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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