VWR International: Synergy in Action
Focus On: Marketing Operations
—Montgomery Ward Catalog, November 1900
At the end of the 19th century, Sears and Montgomery Ward were locked in fierce competition to put an entire department store on the kitchen shelf of every consumer in America.
No matter where in this vast country you were, you could hand an order to your local letter carrier and expect to receive anything from a pair of socks to a horse-drawn buggy by return post.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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