VWR International: Synergy in Action
Focus On: Marketing Operations
At the top outside of each page is the category (e.g., Safety, Balances) and the page number in bold, 14-point sans serif type. Each page is a model of textbook-correct catalog design. Most products are presented with a headline, illustration and descriptive copy block followed by a chart of specifications and ordering information. At the top of every spread are the URL and 800 number.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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