Focus on: Business Strategies Twenty years of steady growth and smart acquisitions have propelled Doctors Foster & Smith to the top spot among pet-supply catalogers.

By Reported Donna Loyle

At a Glance:
Doctors Foster & Smith
12-month housefile: 890,000
Average order value: $80
Primary customer demographic: women, ages 35 to 50, $75,000+ household income
List rental cost: $95/M
Package Insert Program: $60/M
List manager: Dorothy Crider, Rubin Response, (847) 619-9800