Purveyors of Creature Comforts
Focus on: Business Strategies Twenty years of steady growth and smart acquisitions have propelled Doctors Foster & Smith to the top spot among pet-supply catalogers.
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Early 1980s The veterinary practice expands to five clinic locations in northern Wisconsin.
1983 The doctors collect names from ads in trade journals, compiling a mailing list for 1,600 catalogs to sell pet vaccines primarily to kennel owners and other pet industry professionals. They fulfill the products from a 12-by-12-foot room behind one of their clinics.
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Reported Donna Loyle
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